Qualitative Research Methods in Public Relations and Marketing Communications by C. Daymon

Qualitative Research Methods in Public Relations and Marketing Communications



Download Qualitative Research Methods in Public Relations and Marketing Communications




Qualitative Research Methods in Public Relations and Marketing Communications C. Daymon
Language: English
Page: 304
Format: pdf
ISBN: 0415222737, 9780203996409
Publisher:

Review

I find it hard to temper my enthusiasm for Christine Daymon and Immy Holloway's book. This is because it will save me from half the work which I do with my honors and higher degree students...I recommend this book for all research students and their supervisors in the field of public relations and related subjects.--Steve Mackey, Deakin University, Australia.

About the Author

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.

Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.　


--This text refers to an alternate

edition.

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